Media That Sells: How You Can Prepare for Stunning Real Estate Media
When it comes to preparing your home for sale, creating the perfect media presentation is key to attracting potential buyers online. This includes high-quality photos, floorplans, videos, and even 360º photos. But before the cameras roll, make sure your home is media-ready with these tips:
Tips Before Photos
Outside:
- Ensure the garden is well-maintained and tidy.
- Move the car(s) away from the front of the house.
- If necessary, ask neighbors to move their cars for an hour.
- Keep wheelie bins and containers out of sight.
Inside:
- Tidy up all rooms and remove unnecessary furniture.
- Open curtains fully and raise shutters.
- Clear and empty tables and desks.
- In the bathroom: remove towels, bathmats, tubes, and bottles. Ensure sinks and shelves are empty.
Professional Media Production
Most makelaars work with professional media companies, such as “Zien24” and “Zibber,” to create stunning media packages for your home. Here’s an overview of the most common types of media:
Photos
A professional photographer will capture the best features of your home with a camera, typically providing 15–30 high-quality images. Even if your home needs renovations, an honest and well-presented photo set can set the right expectations and attract the right buyers.
Floorplans
Your home will be re-measured using precise digital tools to ensure accurate dimensions. This ensures buyers have a clear understanding of the living space, which is especially important if the property has undergone structural changes like extensions or layout modifications. Measurements are often done according to the NEN2580 standard for accuracy.
Video
Videos allow potential buyers to take a virtual walkthrough of your home, offering a clear view of how spaces connect. This is especially helpful for buyers who struggle with spatial visualization.
360º Photos
These interactive photos let viewers “stand” in a room and rotate to see the entire space. They complement videos and help buyers understand layouts and room features.
The Total Media Presentation Package
When combined, these media elements create a comprehensive listing on platforms like Funda.nl, the go-to website for homebuyers in the Netherlands. A full media presentation can boost your home’s ranking on Funda.nl, increasing visibility and attracting more interest.
Pro Tip: Make sure your makelaar includes a complete media package to maximize your home’s online exposure. Don’t forget to share the listing on social media platforms like Facebook and Instagram to expand your reach further.
Lastly, your makelaar will place a “for sale” sign in your yard or apartment window. This signage not only directs potential buyers to your home but also sparks word-of-mouth referrals from neighbors who know someone looking for a house like yours.
With these steps, your home will be ready to make a stellar first impression, both online and in person!
